The strategic design partner for founders who
need to ship the right product, fast.
You’re shipping features, but user retention isn’t improving.
Your user experience is inconsistent, creating customer frustration and costly support tickets.
You’re buried in vague feedback, making it impossible to confidently decide what to build next.
We start by clarifying your business objectives and the core problems your users are facing.
We'll build a clear, actionable plan and user flow that directly addresses those goals.
We create intuitive, high-quality designs and prototypes that solve the problem effectively.
We help you launch and then use real-world data to iterate, ensuring the product continues to win.
Problem: The app’s UX was undermining marketing ROI by creating distrust with a key feature.
Action: Used on-ground user research to diagnose the core issue and redesigned the user flow to remove the trust barrier.
Problem: A legacy, 14-day manual verification process was creating significant operational bottlenecks, leading to lost revenue opportunities and potential security vulnerabilities.
Action: I led the strategy to re-architect the entire digital workflow. This included designing a new, intuitive user experience and introducing a prerequisite verification system to filter and qualify applicants upfront.
Are you getting proposals for huge projects when you feel a simpler solution exists? I believe in finding the most direct path to a solution. My job is to focus on what will make the biggest difference for your business, first. You get a dedicated partner who is committed to solving your actual challenge, not to selling you a bigger project.
You have a game-changing idea but need a clear path forward. This package is designed for early-stage founders who need to validate their concept, design a compelling MVP, and build an investor-ready product strategy from the ground up.
Your team is great, but you’re facing a specific challenge, a tight deadline, or a gap in expertise. I’ll embed directly with your team, providing the senior-level strategic leadership needed to unblock your process, accelerate your roadmap, and deliver on critical project goals.
You have a live product, but growth has stalled. This long-term retainer is for businesses that need continuous, proactive design leadership. I’ll act as your fractional Head of Design, consistently analyzing user feedback and market trends to ship improvements that drive retention and long-term value.
I’ve spent over a decade transforming complex challenges—from high-stakes government platforms to pivoting consumer business models—into products that make sense and drive growth. My journey hasn’t been typical; with a background as a creative lead and a former international flight steward, I bring a unique blend of calm, clear communication and strategic design to every project. I’m here to help you build a product that wins.
Because I focus on what matters. My approach is built on a simple promise: every design decision will be tied to a tangible business outcome. You get a seasoned, hands-on partner who has led complex projects from concept to launch across government and FinTech , with a streamlined process that gets you to a high-quality result, faster.
