Founders get senior UX execution. Not agency overhead.
A business grows. Processes get messy. Someone adds a 3-tier approval chain to keep control.
Then it’s time to build software — and instead of fixing the workflow, we copy-paste the bureaucracy straight into code. An 8-step paper process becomes an 8-step digital bottleneck.
The software doesn’t solve the friction. It just makes the dysfunction load faster.
Bring in a traditional agency, and here’s what you get: account managers, a 6-month timeline, a five-figure invoice — and the actual design work handed to a junior.
For messy analytics and confusing navigation.
For platforms buried in sign-offs.
For early teams that need an investor-ready MVP.
Independent product designer, 10+ years. I’ve spent that decade inside enterprise dashboards and B2B platforms — the kind of software that grows a new approval layer every quarter and nobody notices until it’s unusable.
Before software: airlines. Composure under pressure, reading people, clarity when things go wrong. That’s the discipline I bring to your product now.
UX Strategy
Workflow Simplification
Dashboard Design
Dev-Ready UI
Founder Sprints
Send me a link or screen recording of your dashboard or workflow. I’ll send back a short video showing three friction points you can strip out — free, no sales pitch.