Lokman.s
Your Software Shouldn't Need a User Manual.
Founders get senior UX execution. Not agency overhead.
Most software isn't hard to use because of bad code.
It's hard to use because nobody questioned the process.
A business grows. Processes get messy. Someone adds a 3-tier approval chain to keep control.
Then it’s time to build software — and instead of fixing the workflow, we copy-paste the bureaucracy straight into code. An 8-step paper process becomes an 8-step digital bottleneck.
The software doesn’t solve the friction. It just makes the dysfunction load faster.
Bring in a traditional agency, and here’s what you get: account managers, a 6-month timeline, a five-figure invoice — and the actual design work handed to a junior.
How We Work Together
Skip the $40K retainer. Get targeted execution instead.
Track 1: The 1-Week Dashboard Overhaul
For messy analytics and confusing navigation.
Audit the hierarchy — surface what matters, cut what doesn’t
Strip redundant UI and visual clutter
Hand off dev-ready, component-based Figma files
Track 2: The Approval & Workflow Trim
For platforms buried in sign-offs.sign-offs
Map the flow, delete the gates that don’t need to exist
Turn complex forms into simple, progressive steps
Cut task time and error rates
Track 3: The 0-to-1 Founder Sprint
For early teams that need an investor-ready MVP.
Turn your vision into a clickable prototype
Design onboarding built for fast activation
Build a UI foundation that scales with your codebase
A decade in enterprise dashboards, fintech, and B2B platforms —
Previously at Malaysia Airlines and ZALORA. Projects with Wahed, Ouch!, and CyberSecurity Malaysia.
Info
Independent product designer, 10+ years. I’ve spent that decade inside enterprise dashboards and B2B platforms — the kind of software that grows a new approval layer every quarter and nobody notices until it’s unusable.
Before software: airlines. Composure under pressure, reading people, clarity when things go wrong. That’s the discipline I bring to your product now.
Services
UX Strategy
Workflow Simplification
Dashboard Design
Dev-Ready UI
Founder Sprints
Ready to see where users are getting stuck in your product?
Send me a link or screen recording of your dashboard or workflow. I’ll send back a short video showing three friction points you can strip out — free, no sales pitch.